At COFFEE, we believe a cup is more than a ritual. It’s a quiet moment of clarity, a pause in a world that never stops. A reminder that the simple things done with devotion, can become extraordinary.

Our journey begins far beyond the cup, in the soils of legendary coffee growing regions across the world. From the high altitude slopes of Timor-Leste, to the mist covered mountains of South America, COFFEE sources only from iconic, heritage varieties that have shaped global coffee culture for generations.

But origin alone isn’t enough. Every harvest we select goes through stringent, laboratory grade testing to ensure absolute purity. We screen for the contaminants most commonly found in commercial coffee but never accepted in ours:

• Ochratoxin A
• Aflatoxins (B1, B2, G1, G2)
• Pesticide residues
• Heavy metals (lead, cadmium, mercury, arsenic)
• Microbial contamination including moulds, yeasts, and mycotoxins
• PAHs (polycyclic aromatic hydrocarbons)
• Residual solvents

Only coffees that meet our uncompromising standards – zero detectable toxins, mould-free, and microbiologically pristine, earn the right to become COFFEE.

Once approved, each bean is roasted the way great coffee used to be: with time, intuition, and respect for tradition. Our roasters follow classical profiles – slow and deliberate curves that unlock sweetness, balance acidity, and preserve the integrity of the bean. No shortcuts. No industrial over processing. Just craftsmanship built on generations of heritage. The result is more than a beverage. It is purity you can taste, honesty you can trust, and a cup created not for the masses but for the people we care about most.

COFFEE. Simple. Honest. Yours.